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Organic Search Engine Optimization
There is so much that can be done to your website's code and design to make it search engine friendly! You don't have to rush out and spend dollar after dollar for the Pay-Per-Click campaigns that might not even be targeting your correct audience. Start with some "Organic" Search Engine Optimization that will make your site easy for search engines to index and quick to be found by your potential customers.
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For now, Google is the "be-all end-all" for Search Engine Marketing, and Webvixn has been through many Google Bootcamps to learn about the "secrets" and appropriate methodology for improving your site's rank with Google. We keep on top of the latest trends in Search Marketing, and we apply LEGITIMATE and SUCCESSFUL methods of optimization to your website.
Don't fall for the "It's all in the keywords" schpeel. Search engines like Google have offered Best Practices for webmasters and site designers to follow, and it's amazing how quickly your site will rise in rank if you apply these to your own site!
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Key Elements in Search Engine Optimization
I think it important to share the key elements of Organic Search Engine Optimization so that people attempting to handle their own sites (on a budget) can put their own time and energy into their site in a smart way. Also, it is important for potential clients to undersdand the potential enormity of the task at hand.
- analytics
- external links
- text links
- keywords
- key phrases
- title tags
- metatags
- head tags
- keyword seeding
- relevence of incoming links
- good ALT tags
- smart CSS
- information architecture
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- using "includes"
- broken links
- site navigation
- hosting issues
- robot.txt page
- XML sitemap & submission
- HTML sitemap
- no spamming
- no hidden content
- directory submissions
- clean code to standards
- webmaster tools
- blogs, wikkis, SMM
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More information coming soon!
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